Marketing AI Profile: Marty Muse
Mr. Muse has over 15 years of experience in executive leadership, strategic planning and digital marketing operations guiding US-based multinational organizations. Marty drives strong sales/marketing alignment with initiatives that improve lead quality and customer acquisition.
He directly develops, documents, and optimizes business processes, recommending new platforms, applications and tools that are integrated, robust, and cost-effective. Marty has delivered services to a “who’s who” list of Fortune 500 clientele, including L’Oreal, Office Depot, FedEx, Macy’s, Sears, Humana and New York Life, and tech companies including Rackspace, Seagate, Intel, HP and Intuit.
Indiana Wesleyan University, B.S., Information Systems
“The worst mistake people make is thinking AI is a technology implementation. It’s only one-third technology, but two-thirds people, culture, processes, the organisational stuff that goes with the technology in order to make it successful.”
Upcoming Speaking Engagements
MAICON 2019 – AI & the Organization: How to Change Your Marketing Structure to Incorporate AI, ML and NLP
Discover what it takes to evolve your marketing organization structure and include relevant AI technology. Find out how to adapt AI solutions and tools to the marketing organization, when to consider implementing it and what you can expect the outcomes to be. Follow the roadmap in this session to understand just what to do with AI in your business.
Recent Events
Content First Marketing
MBO15 Digital Marketing Conference
Marty Muse on AI Marketing
A Crash Course in Content Intelligence
Using machine learning, natural language processing, and other artificial intelligence technology, you can give your target audience an experience that feels personalized. The emerging solutions in the content intelligence space are providing various levels of content intelligence to drive deeper levels of actionable insights that go beyond the level coming from most analytics platforms. As brands continue to invest in technology to help advance their brand, content intelligence platforms will begin to rise to the top as a critical piece of technology.
5 Ways to Develop a Better Customer Experience Using Content Intelligence
Consumers will have higher expectations as customer experience becomes more personal. The ability to offer more than just personalized product recommendations requires platforms and technology that deliver actionable insights and a content strategy that provides the expected experience.
Remember to have a look at our list of who is who in AI marketing.
Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can connect with him on social or his personal blog.