Marketing AI Profile: Nikos Acuña
Mr. Acuña is an award-winning author, producer, speaker, investor and futurist. As Chief Visionary at Sizmek, a company that creates advertising solutions of the future, Nikos uncovers the hidden connections between brands and audiences, and encapsulates his findings in the daring video series, Symbiosis.
With decades of experience in enterprise product development, marketing and operations management — Acuña is an expert in building teams and scaling cross-functional organizations.
Regarded as a luminary in artificial intelligence, interconnected mobility, transportation and IoT, he pioneered AI-powered data activation solutions for eight of the largest 10 global banks, and implemented digital transformation solutions for financial services, private wealth and asset management companies.
Acuña was the managing director of Rocket Fuel Institute’s AI Innovation Lab, and has authored over a dozen research papers on AI and digital transformation. He has written several books, including The Predictive Business and Mindshare, which received Foreword Magazine’s Book of the Year Award and the USA Best Book Award.
University of San Francisco, MFA, Writing
University of the Pacific, B.A., Communication
“AI is permeating our cultural consciousness in a way that no other technology has.”
Upcoming Speaking Engagements
MAICON 2019 – Augmented Intelligence: The Exponential Marketer
As Marshall McLuhan said, “First we build the tools, and then the tools build us.” This keynote provides a kaleidoscopic snapshot of exponential change in marketing technology through artificial intelligence, and how brands and agencies can achieve predictive fluency in a cognitive world:
- How digital transformation impacts business at a cosmological scale
- How to build an infrastructure for AI-powered customer experiences
- Deconstructing and differentiating predictive AI for brands and agencies
- How to create value in a world of real time interaction and dynamic intelligence
- How to be a marketing technology rock star in a cognitive and connected era
- How to think exponentially to create unparalleled competitive advantage for your company
Recent Events
Fintech Week New York 2018
Innovation – Cannes Lions 2018
Books by Nikos Acuña
MindShare: Igniting Creativity and Innovation Through Design Intelligence
Mindshare is about how organizations and individuals can use design strategies to be more innovative, distinctive, and successful. But it’s also about our essential nature, how to use our creative instinct to live a more fulfilling life, and how creativity shapes the modern world. The awareness of this process achieves mindshare—an intrinsic collective power that has the potential to help us design a better world.
Nikos Acuña on AI Marketing
Why AI’s Marketing Applications Are Narrow
In this interview, Nikos Acuna discusses how marketers are using AI today (primarily recommendation engines and predictive analytics), plus its limitations, surrounding hype and where he sees potential.
AI | Why programmatic has an exciting future
In a relatively short space of time, artificial intelligence has radically changed the way marketers reach and engage with their audiences at scale. In the beginning programmatic relied on past information or segmentation to plan campaigns. Now AI can spot patterns in consumer behaviour before making real-time ad-delivery decisions. It’s less programmatic and more predictive. In addition, true AI platforms change tactics on the fly based on micro-calibrations and what features are impacting outcomes.
This video looks at how one of the most significant technologies of all time gained widespread adoption as a result of a data explosion. The ability to structure vast amounts of information into cohesive knowledge is fundamental to the nature of intelligence itself. By learning how knowledge is constructed, we can learn how to essentially be “geniuses.”
Remember to have a look at our list of who is who in AI marketing.
Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can connect with him on social or his personal blog.