With more than 20 years of marketing and business leadership experience, Tim Hayden is a catalyst for transformational progress within some of the world’s largest brands. Part social anthropologist, part strategic business executive, Tim studies human behavior and how media and mobility are reshaping all of business.
From operations to marketing and customer service, he assembles technology, adoption and communications initiatives that lead to efficiency and profitability. A past and current investor/advisor to technology startups, Tim actively works with entrepreneurs to capitalize on opportunities.
Texas State University, B.A., Political Science
“To manage the customer experience, you’ve got to normalize the data that exists between various disparate systems.”
Upcoming Speaking Engagements
Digimarkcom South 2018
Content Marketing World Conference & Exp 2018
Books by Tim Hayden
Tim’s experience helps readers discover how customer mobile behavior shifting and how their business operations need to respond. Learn how data can be used to deliver a richer and deeper customer experience.
Tim Hayden on AI Marketing
In this slide presentation, Tim suggests all business start with a digital-first customer focus, creating a positive user experience. Use machine learning and data science to understand what customers want most. Leverage direct, user-generated content and social media to lower marketing spend and create more customer happiness. Get ready for AI/machine-learning with future plug-n-play solutions.
In this post, Tim discusses how organizations today have a “a true north for customer intelligence.” Customer data platforms and integrated tools are now available for all budgets. We’re at the point where data can be unified. Both structured and unstructured data can be incorporated in creating the ultimate customer experience.
In Episode 3 of The Difference podcast, Jay and Tim discuss the hype around artificial intelligence marketing. What should executives be prepared to do in the near-term, and are we asking the right questions to get us there?
Remember to have a look at our list of who is who in AI marketing.
Written by Stephen Jeske