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MarketMuse Product Update January 2023

1 min read

This update to the MarketMuse platform dramatically expands the functionality of Heatmap and introduces a new application, SERP X-Ray.

Our Heatmap is on fire!

With this update you can analyze the topic cluster of any website, not just your SERP competitors. This changes everything.

Now you can dig down deep to see what content your SERP competitors have built out on their own site. It’s the same heat map, so you’ll see the content score of each page, along with its topical coverage. Competitive content analysis has never been this robust or this easy. 

Lastly, we’ve made it easier to find gaps in topic coverage. Prior to this update, Heatmap only displayed topics in order of relevance. Now you have choices — you can order by:

  • Gaps — to quickly find your SERP competitors’ weaknesses.
  • Must Haves — to make sure you don’t miss out on anything fundamental and end up looking like a novice instead of an expert.

What you should do now

When you’re ready… here are 3 ways we can help you publish better content, faster:

  1. Book time with MarketMuse Schedule a live demo with one of our strategists to see how MarketMuse can help your team reach their content goals.
  2. If you’d like to learn how to create better content faster, visit our blog. It’s full of resources to help scale content.
  3. If you know another marketer who’d enjoy reading this page, share it with them via email, LinkedIn, Twitter, or Facebook.
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