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Content Optimization Software: What SEOs Need to Know for 2018

Posted by Rebecca Bakken on Oct 12, 2017 10:26:49 AM

Search engine optimization isn’t as easy as it used to be, but technology has evolved to meet the demands of marketers who need a scalable content strategy that reliably produces high-ranking posts. 

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Topics: Content Optimization

Using A.I. to Conduct a Content Inventory and Audit

Posted by Rebecca Bakken on Oct 5, 2017 11:07:48 AM

Content marketers are often so focused on their next piece that they leave behind pages of outdated, under-optimized content while they work on an upcoming hero post that will (fingers crossed!) get them to page one. 

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Topics: Content Inventory

Jeff Coyle Talks Topical Authority with Enterprise Marketer

Posted by Rebecca Bakken on Oct 3, 2017 4:19:18 PM

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MarketMuse Co-Founder and Chief Revenue Officer Jeff Coyle recently sat down with Pamela Muldoon at Enterprise Marketer for a podcast where he talks about how marketers can gain topical authority, and common mistakes that can sabotage efforts at high-ranking content.

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Topics: Information Architecture

INBOUND 2017: Authenticity Takes Center Stage

Posted by Rebecca Bakken on Sep 29, 2017 1:33:34 PM


Photo credit: Rebecca Christoffersen

In divisive times, it takes a lot of courage for a company to headline a 20,000-person conference with a political figure like Michelle Obama. And that’s just what HubSpot did at INBOUND 2017, sending the message that they’re more interested in creating authentic and meaningful experiences than diluting their voice to please a wide audience.

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Topics: News

How MarketMuse Content Optimization Software Helped Neil Patel Double His Traffic and Rankings in 2017

Posted by Jeff Coyle on Sep 26, 2017 8:42:53 AM

Neil Patel's name has become almost synonymous with content marketing. If you're a digital marketer and you don't know who he is, you're doing something wrong. He's the content guru who you want talking about and using your product. In this case study, we'll outline how he doubled his organic traffic with MarketMuse.

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Topics: Case Studies

Topical Authority is the New Keyword Research

Posted by Aki Balogh on Sep 7, 2017 11:00:00 AM

When we talk about “authority” in SEO terms, most marketers’ thoughts go straight to link building. Links have historically been the No. 1 factor in building domain authority. While that’s still the case to a degree, there’s a more effective and organic way of building your site’s authority. It's a method that doesn’t require link building or turning to the dark side with black-hat techniques.

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Topics: Information Architecture

How to Create a Sales-Driven Content Strategy

Posted by Rebecca Bakken on Aug 22, 2017 12:27:52 PM

Content marketers need to wear many hats as they strive to meet business goals while producing blogs, articles, and resources that are engaging, informative, and well-written. It’s not always easy, but you can get by with a little help from your sales team.

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Topics: SEO Content Strategy

Four Ways to Streamline Your Content Creation Process

Posted by Rebecca Bakken on Aug 1, 2017 3:48:53 PM

If you work with a team of content writers, you know that the going isn’t always easy. Project timelines shrink, priorities shift, and writers go rogue – sometimes all in the course of a day. Any way to save time and set your content creation process to set-it-and-forget-it mode is a godsend to a content marketer.

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Topics: Content Creation

A Foolproof Guide to Long-Form Content

Posted by admin on Jul 12, 2017 12:59:15 PM

Even for seasoned writers, the task of creating long-form content that ranks and achieves business goals can seem daunting. We created MarketMuse to ease the pain points of content marketers, so we’ve learned a thing or two about how to simplify the process without sacrificing quality.

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Topics: Content Creation

Case Study: How SelectHub Used MarketMuse to Establish a Content Strategy

Posted by Rebecca Bakken on Jun 26, 2017 10:44:35 AM

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Topics: Case Studies

We helped double Neil Patel's traffic and rankings

And we can help you, too

See our in-depth case study to learn how updating your content can multiply your traffic and rankings. 

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