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| May 20 2021
Content Optimization: Understanding Mentions, Topic Depth, and Topic Breadth
A look at how topic distribution, depth, breadth, content score, and word count work together in creating better content.
| Mar 30 2021
Common Misconceptions About TF-IDF
Most people still don’t understand Term Frequency Inverse Document Frequency. Here are five things you think you know but probably don't.
| Jul 30 2020
How to Drive Traffic by Optimizing Images for SEO (Guest Post)
Proper image optimization might be the extra spark your website needs to outrank the competition. Follow these steps to stay on top...
| Feb 11 2020
How to Tailor Your Content Marketing Strategy to User Intent
Defining concepts like user intent and searcher task accomplishment and providing tips on how to write content that addresses your readers’ questions.
| Jan 16 2020
TF-IDF for SEO FAQs
All you questions about using TF IDF for SEO and content optimization are answered right here.
| Jan 14 2020
Why Your Content Optimization Is Failing
Writing best-in-class expert content is just the first step in establishing authority and expertise. Here's what to do when your content optimization...
| Sep 24 2019
User Intent Analysis – How to Find Mismatches and Fix Them
A step-by-step guide to finding search intent mismatches on any site and create new content that satisfies those specific intents.
| Aug 15 2019
Why TF-IDF Doesn’t Solve Your Content and SEO Problem but Feels Like it Does
A look at the challenges of implementing TF-IDF and why it isn't the answer to your content and SEO problem, even if...
| Jun 04 2019
6 Technical SEO Factors Preventing Your Content From Ranking
Search engines can only rank the content they can see and understand. Here are six common technical SEO issues and how you...
| Apr 29 2019
Content Optimization Software and Tools (2019 Update)
Optimizing your content for search isn't easy, but technology has evolved to meet the demands of marketers who need a scalable content...