SEO Webinar Series: Which Ones are Worth Watching in 2019
Trying to find a decent SEO webinar is like finding a needle in a haystack. Run a search and you’ll get thousands of results which are mostly of dubious quality. I managed to track down a handful of video presentations, all from highly regarded experts. These videos cover the gamut of issues –from information architecture to web migration and everything in between.
Since they’re all available on YouTube, you can watch them at your convenience. No signup required.
While you’re at it, take a look at our content strategy videos. MarketMuse teams up with industry leaders each month to bring you new perspectives in the field.
#SEOisAEO: What Does Machine Learning do in AE Today – and What Might it do Tomorrow | Patrick Stox, Jan-Willem Bobbink, Dawn Anderson
In this AI roundtable, Patrick Stox, Jan-Willem Bobbink and Dawn Anderson examine the impact of machine learning on search results and how it will affect search engine optimization in the coming years. This discussion looks at how machine learning is being used in natural language processing, Google’s knowledge graph, crawling, translation, image search, combating spam, and analyzing links.
Panel Webinar: Enterprise Technical SEO With Tom Anthony, Paul Shapiro, Patrick Stox and Nicholas Chimonas
Technical SEO specialists Tom Anthony of Distilled, Paul Shapiro of Catalyst, and Patrick Stox of IBM set out to address five major concerns of enterprise technical SEO. How do you prioritize and manage technical issues when you have thousands if not millions of pages? How do you plan for the slow implementation cycle frequently associated with enterprise organizations? How do you fight for budget, sell value, and earn priority for SEO in a corporate environment? How do you build interdepartmental collaboration to help technical SEO? What’s the best thing about technical SEO?
Rethinking Information Architecture for SEO and Content Marketing Presented by Joe Hall
In less that 30 minutes, Joe reveals a new approach to information architecture for SEO and Content Marketing. Discover actionable insights you can get from your own data sets.
How to Win SEO in Complex Web Migrations Scenarios – Aleyda Solis
Using real-life examples, SEO consultant and marketing expert Aleyda Solis offers criteria, steps, and tools to successfully migrate complex websites. Wether you’re rebranding a site or consolidating multiple international versions, here are the tips and tricks you need to maximize your efforts.
International SEO at Netflix With Laura Lippay
This in-depth interview with Netflix’s Laura Lippay reveals how the well-known brand tackles international SEO. Some topics discussed include managing SEO across large numbers of sites, keeping updated on the latest SEO best practices, finding reliable SEO information, and Laura’s thoughts on the future of international SEO.
Best Of SEJ Summit: Preventing International SEO Disasters With Bill Hunt
Join Bill and Motoko Hunt in identifying and addressing some of the most common challenges when it comes to SEO on a global scale. Three of the most important takeaways from this presentation are to focus on the searcher, pay attention to detail, and collaborate as a team.
Content Analytics With SEMRush’s Ashley Ward
During this half-hour interview, Ashley discusses a number of topics including the analytics tools people should use, how to measure reach, and where people should go to learn about Analytics.
That’s it for now. Although this list is by no means complete, at some point you have hit “publish.” Otherwise it would remain hidden as a document on my desktop, accessible only to myself. What good would that be?
Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can connect with him on social or his personal blog.