How to Optimize Your Site Ranking with Mobile Content

More and more people are primarily using their mobile devices to search. 51% of mobile digital media time is spent on mobile devices. AMPs or Accelerated Mobile Pages, are the most recent search marketing buzzword that embodies the demand for speedy page loading on mobile devices. But what exactly are AMPs and how does mobile… Read more »

How to Develop Empathetic Content Creation Collaboration

Content creators shouldn’t have to sacrifice creativity for keyword performance. With empathetic collaboration, your content creation team can bridge the gap between data and creativity. With the growing importance of SEO to business success, keywords have become a defining feature of digital marketing. Where content creators were once focused solely on creating content that attracted… Read more »

7 Ways to Craft a High-Quality Blog Post

In order to compete with and differentiate yourself from other online businesses today, you need to invest in content marketing. You have to go out of your way to develop original, helpful content that can build brand awareness, boost web traffic, and land more customers. But it’s not enough to simply publish mediocre blog posts on… Read more »

Panda-Proof Your Site by Focusing on Topical Authority

As marketers know all too well, Google has been focused on cutting down web spam and rewarding high-quality content. As mentioned previously, Google rolled out the Hummingbird search engine update in 2013, putting an emphasis on Relevant Terms as the #2 factor determining Google PageRank. Another animal in Google’s fearsome arsenal is the Panda; this post will focus on the Panda 4.0… Read more »

Why Topical Authority is Important for Content Creators

With the recent explosion of content marketing, more and more non-media organizations are producing content. To be great at content marketing, you have to write great content, build a loyal audience, educate that audience, convert them to paying customers, and support them with even more content. All of this content means that the competition to… Read more »

Topically Relevant Content Significantly Outperformed Content That Didn’t Cover a Topic In-Depth

We recently analyzed 1 million Google search results to answer the question: Which factors correlate with first page search engine rankings? We looked at content. We looked at backlinks. We even looked at site speed. Backlinko released aspects of our research, highlighting the core values of MarketMuse’s technology and methodology offering.   From Brian’s notes: “With… Read more »

SEO is About Optimizing for the User Experience

I wanted to share article by SearchMetrics, one of the leaders in organic traffic. This article caught my eye because it does a good job of explaining why I started MarketMuse. SearchMetrics argues that search engine optimization might need rebranding, because unfortunately SEO has a bit of a bad name. To some, SEO connotes superficial gaming… Read more »

The Hidden Success Metric in SEO and Content Marketing

The Search Engine Optimization industry is abuzz with all sorts of metrics — Vol, CPC, CI, KEI, NPR (ok, ok, the last one wasn’t a metric). Technical marketers love to slice and dice numbers to find those diamond-in-the-rough keywords for their SEO campaigns. And rightly so! One of the best aspects of performance marketing is that it’s quantitative and measurable, great… Read more »

Relevant Terms are the #2 Ranking Factor on Google

SEO company SearchMetrics has just released it’s 2014 Ranking Factors Study, an analysis of what factors really matter in determining where your webpage ranks in search engines. And the results are in: Relevant Terms are the #2 ranking factor for determining where your webpage ranks on Google (second only to historical Click-Through Rate). This should give pause to both dyed-in-the-wool SEO experts and marketers… Read more »

How to Know which Related Keywords to Use for SEO

Important tips on choosing the best related keywords in order to boost Google search engine placement.

  • Mobile Content Marketing

    How to Optimize Your Site Ranking with Mobile Content

    Posted on by

    More and more people are primarily using their mobile devices to search. 51% of mobile digital media time is spent on mobile devices. AMPs or Accelerated Mobile Pages, are the most recent search marketing buzzword that embodies the demand for speedy page loading on mobile devices. But what exactly are AMPs and how does mobile… Read more »

  • Content Marketing

    How to Develop Empathetic Content Creation Collaboration

    Posted on by

    Content creators shouldn’t have to sacrifice creativity for keyword performance. With empathetic collaboration, your content creation team can bridge the gap between data and creativity. With the growing importance of SEO to business success, keywords have become a defining feature of digital marketing. Where content creators were once focused solely on creating content that attracted… Read more »

  • SEO

    7 Ways to Craft a High-Quality Blog Post

    Posted on by

    In order to compete with and differentiate yourself from other online businesses today, you need to invest in content marketing. You have to go out of your way to develop original, helpful content that can build brand awareness, boost web traffic, and land more customers. But it’s not enough to simply publish mediocre blog posts on… Read more »

  • SEO, Topical Authority

    Panda-Proof Your Site by Focusing on Topical Authority

    Posted on by

    As marketers know all too well, Google has been focused on cutting down web spam and rewarding high-quality content. As mentioned previously, Google rolled out the Hummingbird search engine update in 2013, putting an emphasis on Relevant Terms as the #2 factor determining Google PageRank. Another animal in Google’s fearsome arsenal is the Panda; this post will focus on the Panda 4.0… Read more »

  • Topical Authority

    Why Topical Authority is Important for Content Creators

    Posted on by

    With the recent explosion of content marketing, more and more non-media organizations are producing content. To be great at content marketing, you have to write great content, build a loyal audience, educate that audience, convert them to paying customers, and support them with even more content. All of this content means that the competition to… Read more »

  • Uncategorized

    Topically Relevant Content Significantly Outperformed Content That Didn’t Cover a Topic In-Depth

    Posted on by

    We recently analyzed 1 million Google search results to answer the question: Which factors correlate with first page search engine rankings? We looked at content. We looked at backlinks. We even looked at site speed. Backlinko released aspects of our research, highlighting the core values of MarketMuse’s technology and methodology offering.   From Brian’s notes: “With… Read more »

  • Uncategorized

    SEO is About Optimizing for the User Experience

    Posted on by

    I wanted to share article by SearchMetrics, one of the leaders in organic traffic. This article caught my eye because it does a good job of explaining why I started MarketMuse. SearchMetrics argues that search engine optimization might need rebranding, because unfortunately SEO has a bit of a bad name. To some, SEO connotes superficial gaming… Read more »

  • Uncategorized

    The Hidden Success Metric in SEO and Content Marketing

    Posted on by

    The Search Engine Optimization industry is abuzz with all sorts of metrics — Vol, CPC, CI, KEI, NPR (ok, ok, the last one wasn’t a metric). Technical marketers love to slice and dice numbers to find those diamond-in-the-rough keywords for their SEO campaigns. And rightly so! One of the best aspects of performance marketing is that it’s quantitative and measurable, great… Read more »

  • Uncategorized

    Relevant Terms are the #2 Ranking Factor on Google

    Posted on by

    SEO company SearchMetrics has just released it’s 2014 Ranking Factors Study, an analysis of what factors really matter in determining where your webpage ranks in search engines. And the results are in: Relevant Terms are the #2 ranking factor for determining where your webpage ranks on Google (second only to historical Click-Through Rate). This should give pause to both dyed-in-the-wool SEO experts and marketers… Read more »

  • Uncategorized

    How to Know which Related Keywords to Use for SEO

    Posted on by

    Important tips on choosing the best related keywords in order to boost Google search engine placement.