How To Develop a Topic-Centered Keyword Strategy

When Google’s Hummingbird rolled out, some SEOs wondered whether it signaled the end of keywords as we know them, because the algorithm knocked keyword strategy out of the limelight. The new star of the show? Topic relevancy. While it’s true that the update made some strategies obsolete (we don’t think anyone misses keyword stuffing) keywords… Read more »

Is Bad Content Costing Your Company?

Clicks and increased traffic have dominated the minds of marketers as they race to show ROI for their digital efforts. However, what many content strategists fail to see is that these factors don’t necessarily equate to dollars, and that putting up content purely for the sake of drawing in viewers can be detrimental, both to… Read more »

What is “High-Quality Content,” and Why is It So Important for Your Business?

Analytical marketers are obsessed with tracking metrics. As an industry, we’ve gotten very good at it. But when it comes to the more subjective elements of a content marketing strategy, like creating “high-quality content,” the to-do’s become a little more foggy. You’ve probably seen such directives coming from SEO experts and Google itself, but why… Read more »

How to Optimize Your Site Ranking with Mobile Content

More and more people are primarily using their mobile devices to search. 51% of mobile digital media time is spent on mobile devices. AMPs or Accelerated Mobile Pages, are the most recent search marketing buzzword that embodies the demand for speedy page loading on mobile devices. But what exactly are AMPs and how does mobile… Read more »

How to Develop Empathetic Content Creation Collaboration

Content creators shouldn’t have to sacrifice creativity for keyword performance. With empathetic collaboration, your content creation team can bridge the gap between data and creativity. With the growing importance of SEO to business success, keywords have become a defining feature of digital marketing. Where content creators were once focused solely on creating content that attracted… Read more »

7 Ways to Craft a High-Quality Blog Post

In order to compete with and differentiate yourself from other online businesses today, you need to invest in content marketing. You have to go out of your way to develop original, helpful content that can build brand awareness, boost web traffic, and land more customers. But it’s not enough to simply publish mediocre blog posts on… Read more »

Panda-Proof Your Site by Focusing on Topical Authority

As marketers know all too well, Google has been focused on cutting down web spam and rewarding high-quality content. As mentioned previously, Google rolled out the Hummingbird search engine update in 2013, putting an emphasis on Relevant Terms as the #2 factor determining Google PageRank. Another animal in Google’s fearsome arsenal is the Panda; this post will focus on the Panda 4.0… Read more »

Why Topical Authority is Important for Content Creators

With the recent explosion of content marketing, more and more non-media organizations are producing content. To be great at content marketing, you have to write great content, build a loyal audience, educate that audience, convert them to paying customers, and support them with even more content. All of this content means that the competition to… Read more »

Topically Relevant Content Significantly Outperformed Content That Didn’t Cover a Topic In-Depth

We recently analyzed 1 million Google search results to answer the question: Which factors correlate with first page search engine rankings? We looked at content. We looked at backlinks. We even looked at site speed. Backlinko released aspects of our research, highlighting the core values of MarketMuse’s technology and methodology offering.   From Brian’s notes: “With… Read more »

SEO is About Optimizing for the User Experience

I wanted to share article by SearchMetrics, one of the leaders in organic traffic. This article caught my eye because it does a good job of explaining why I started MarketMuse. SearchMetrics argues that search engine optimization might need rebranding, because unfortunately SEO has a bit of a bad name. To some, SEO connotes superficial gaming… Read more »

  • Content Marketing

    How To Develop a Topic-Centered Keyword Strategy

    Posted on by

    When Google’s Hummingbird rolled out, some SEOs wondered whether it signaled the end of keywords as we know them, because the algorithm knocked keyword strategy out of the limelight. The new star of the show? Topic relevancy. While it’s true that the update made some strategies obsolete (we don’t think anyone misses keyword stuffing) keywords… Read more »

  • Content Marketing

    Is Bad Content Costing Your Company?

    Posted on by

    Clicks and increased traffic have dominated the minds of marketers as they race to show ROI for their digital efforts. However, what many content strategists fail to see is that these factors don’t necessarily equate to dollars, and that putting up content purely for the sake of drawing in viewers can be detrimental, both to… Read more »

  • Content Marketing, SEO, Topical Authority

    What is “High-Quality Content,” and Why is It So Important for Your Business?

    Posted on by

    Analytical marketers are obsessed with tracking metrics. As an industry, we’ve gotten very good at it. But when it comes to the more subjective elements of a content marketing strategy, like creating “high-quality content,” the to-do’s become a little more foggy. You’ve probably seen such directives coming from SEO experts and Google itself, but why… Read more »

  • Mobile Content Marketing

    How to Optimize Your Site Ranking with Mobile Content

    Posted on by

    More and more people are primarily using their mobile devices to search. 51% of mobile digital media time is spent on mobile devices. AMPs or Accelerated Mobile Pages, are the most recent search marketing buzzword that embodies the demand for speedy page loading on mobile devices. But what exactly are AMPs and how does mobile… Read more »

  • Content Marketing

    How to Develop Empathetic Content Creation Collaboration

    Posted on by

    Content creators shouldn’t have to sacrifice creativity for keyword performance. With empathetic collaboration, your content creation team can bridge the gap between data and creativity. With the growing importance of SEO to business success, keywords have become a defining feature of digital marketing. Where content creators were once focused solely on creating content that attracted… Read more »

  • SEO

    7 Ways to Craft a High-Quality Blog Post

    Posted on by

    In order to compete with and differentiate yourself from other online businesses today, you need to invest in content marketing. You have to go out of your way to develop original, helpful content that can build brand awareness, boost web traffic, and land more customers. But it’s not enough to simply publish mediocre blog posts on… Read more »

  • SEO, Topical Authority

    Panda-Proof Your Site by Focusing on Topical Authority

    Posted on by

    As marketers know all too well, Google has been focused on cutting down web spam and rewarding high-quality content. As mentioned previously, Google rolled out the Hummingbird search engine update in 2013, putting an emphasis on Relevant Terms as the #2 factor determining Google PageRank. Another animal in Google’s fearsome arsenal is the Panda; this post will focus on the Panda 4.0… Read more »

  • Topical Authority

    Why Topical Authority is Important for Content Creators

    Posted on by

    With the recent explosion of content marketing, more and more non-media organizations are producing content. To be great at content marketing, you have to write great content, build a loyal audience, educate that audience, convert them to paying customers, and support them with even more content. All of this content means that the competition to… Read more »

  • Uncategorized

    Topically Relevant Content Significantly Outperformed Content That Didn’t Cover a Topic In-Depth

    Posted on by

    We recently analyzed 1 million Google search results to answer the question: Which factors correlate with first page search engine rankings? We looked at content. We looked at backlinks. We even looked at site speed. Backlinko released aspects of our research, highlighting the core values of MarketMuse’s technology and methodology offering.   From Brian’s notes: “With… Read more »

  • Uncategorized

    SEO is About Optimizing for the User Experience

    Posted on by

    I wanted to share article by SearchMetrics, one of the leaders in organic traffic. This article caught my eye because it does a good job of explaining why I started MarketMuse. SearchMetrics argues that search engine optimization might need rebranding, because unfortunately SEO has a bit of a bad name. To some, SEO connotes superficial gaming… Read more »