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Aki Balogh

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Topical Authority is the New Keyword Research

Posted by Aki Balogh on Sep 7, 2017 11:00:00 AM

When we talk about “authority” in SEO terms, most marketers’ thoughts go straight to link building. Links have historically been the No. 1 factor in building domain authority, and while that’s still the case to a degree, there’s a more effective and organic way of building your site’s authority that doesn’t require link building or turning to the dark side with black-hat techniques.

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Topics: Content Marketing, hummingbird, MarketMuse, semantic, SEO, topical authority, Topical Authority

7 Steps to Writing a High-Quality Blog Post

Posted by Aki Balogh on Nov 2, 2016 2:52:44 AM

In order to compete with and differentiate yourself from other online businesses today, you need to invest in content marketing. You have to go out of your way to develop original, helpful content that can build brand awareness, boost web traffic, and land more customers. But it’s not enough to simply publish mediocre blog posts on your website week after week. You have to take the time to create outstanding, memorable content that your followers, prospects, and customers will love. It’s the only to get any real ROI from your efforts.

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Topics: SEO

Panda-Proof Your Site by Focusing on Topical Authority

Posted by Aki Balogh on Nov 1, 2016 2:48:11 AM

As marketers know all too well, Google has been focused on cutting down web spam and rewarding high-quality content. As mentioned previously, Google rolled out the Hummingbird search engine update in 2013, putting an emphasis on Relevant Terms as the #2 factor determining Google PageRank. Another animal in Google's fearsome arsenal is the Panda; this post will focus on the Panda 4.0 update in late 2014.

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Topics: SEO, Topical Authority

Keyword Relevance: The Hidden Success Metric in SEO and Content Marketing

Posted by Aki Balogh on Jan 4, 2015 7:34:15 PM

If you’re a technical marketer, you likely spend your days knee-deep in the minutiae of your site’s data, analyzing conversions, optimal keywords, volume, and cost per click. In which case, you might have some trouble seeing the forest for the trees.

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Topics: Uncategorized

Relevant Terms are the #2 Ranking Factor on Google

Posted by Aki Balogh on Dec 17, 2014 3:13:00 AM

SEO company SearchMetrics has just released it's 2014 Ranking Factors Study, an analysis of what factors really matter in determining where your webpage ranks in search engines. And the results are in: Relevant Terms are the #2 ranking factor for determining where your webpage ranks on Google (second only to historical Click-Through Rate). This should give pause to both dyed-in-the-wool SEO experts and marketers completely new to web content, as it heralds a significant shift in your SEO strategy.

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Topics: Uncategorized

Why Topical Authority is the New SEO Strategy

Posted by Aki Balogh on Jun 12, 2014 6:40:50 AM

Search engine optimization (SEO) is a tricky game, full of fads and gimmicks: new techniques emerge, get popular, and then get cut down by the search engines. Only a few white hat SEO techniques have proven to consistently increase your search engine rankings. Let's revisit some of the main techniques one-by-one:

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Topics: Uncategorized

Why Measure Keyword Relevance?

Posted by Aki Balogh on May 7, 2014 9:08:04 PM

Google is steadily moving towards determining page rank based on the topics in your content, and is focusing less and less on the backlinks. That means that content that covers a topic in a holistic, comprehensive manner will be rewarded by the Big G.

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Topics: Uncategorized

4 Steps to Get the Most out of MarketMuse Content Analysis

Posted by Aki Balogh on Mar 24, 2014 5:30:31 PM

MarketMuse's content analysis tool launched only recently but we've already seen use among all kinds of bloggers and marketers, in organizations large and small. We thought this would be a good opportunity to describe some best practices to keep in mind when using MarketMuse to analyze your content. Since everyone loves 4-step processes.. well, here we go!

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Topics: Uncategorized

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