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What is “High-Quality Content,” and Why is It So Important for Your Business?

Posted by Rebecca Bakken on Mar 30, 2017 12:42:37 PM

Analytical marketers are obsessed with tracking metrics. As an industry, we’ve gotten very good at it. But when it comes to the more subjective elements of a content marketing strategy, like creating “high-quality content,” the to-do’s become a little more foggy.

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Topics: content, Content Marketing, high-quality content, quality content, SEO, Topical Authority

How to Optimize Your Site Ranking with Mobile Content

Posted by admin on Nov 9, 2016 5:00:33 PM

You only need to go to a café or get on the subway to see that mobile use shows no signs of slowing down. (If you need more data-driven proof, however, a study recently showed that 50 percent of time spent on digital media is done through a mobile device.)

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Topics: Mobile Content Marketing

How to Bridge the Gap Between Your Data and Content Teams

Posted by admin on Nov 3, 2016 11:37:06 AM

If you have a team of stellar data analysts who can pull insights in their sleep, as well as a group of content writers who live and breathe the written word, you’ve got some killer assets in developing your content marketing strategy. The problem is, technical and creative teams speak different languages, so it’s up to managers to translate.

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Topics: Content Marketing

7 Steps to Writing a High-Quality Blog Post

Posted by Aki Balogh on Nov 2, 2016 2:52:44 AM

In order to compete with and differentiate yourself from other online businesses today, you need to invest in content marketing. You have to go out of your way to develop original, helpful content that can build brand awareness, boost web traffic, and land more customers. But it’s not enough to simply publish mediocre blog posts on your website week after week. You have to take the time to create outstanding, memorable content that your followers, prospects, and customers will love. It’s the only to get any real ROI from your efforts.

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Topics: SEO

Panda-Proof Your Site by Focusing on Topical Authority

Posted by Aki Balogh on Nov 1, 2016 2:48:11 AM

As marketers know all too well, Google has been focused on cutting down web spam and rewarding high-quality content. As mentioned previously, Google rolled out the Hummingbird search engine update in 2013, putting an emphasis on Relevant Terms as the #2 factor determining Google PageRank. Another animal in Google's fearsome arsenal is the Panda; this post will focus on the Panda 4.0 update in late 2014.

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Topics: SEO, Topical Authority

Topically Relevant Content Significantly Outperformed Content That Didn't Cover a Topic In-Depth

Posted by Jeff Coyle on Jan 20, 2016 11:42:59 AM
We recently analyzed 1 million Google search results to answer the question: Which factors correlate with first page search engine rankings?
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Topics: Uncategorized

Keyword Relevance: The Hidden Success Metric in SEO and Content Marketing

Posted by Aki Balogh on Jan 4, 2015 7:34:15 PM

If you’re a technical marketer, you likely spend your days knee-deep in the minutiae of your site’s data, analyzing conversions, optimal keywords, volume, and cost per click. In which case, you might have some trouble seeing the forest for the trees.

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Topics: Uncategorized

Relevant Terms are the #2 Ranking Factor on Google

Posted by Aki Balogh on Dec 17, 2014 3:13:00 AM

SEO company SearchMetrics has just released it's 2014 Ranking Factors Study, an analysis of what factors really matter in determining where your webpage ranks in search engines. And the results are in: Relevant Terms are the #2 ranking factor for determining where your webpage ranks on Google (second only to historical Click-Through Rate). This should give pause to both dyed-in-the-wool SEO experts and marketers completely new to web content, as it heralds a significant shift in your SEO strategy.

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Topics: Uncategorized

Why Topical Authority is the New SEO Strategy

Posted by Aki Balogh on Jun 12, 2014 6:40:50 AM

Search engine optimization (SEO) is a tricky game, full of fads and gimmicks: new techniques emerge, get popular, and then get cut down by the search engines. Only a few white hat SEO techniques have proven to consistently increase your search engine rankings. Let's revisit some of the main techniques one-by-one:

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Topics: Uncategorized

Why Measure Keyword Relevance?

Posted by Aki Balogh on May 7, 2014 9:08:04 PM

Google is steadily moving towards determining page rank based on the topics in your content, and is focusing less and less on the backlinks. That means that content that covers a topic in a holistic, comprehensive manner will be rewarded by the Big G.

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Topics: Uncategorized

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