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­­­­­­Our 2017 Guide to Keyword Research Tools

Posted by Rebecca Bakken on Jun 22, 2017 3:25:30 PM

There are a lot of keywords tools out there, take it from us. We know our platform is unique and how it differentiates from the competition, but how is the average marketer to know which keyword research tools they need in their kit?

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Topics: SEO Content Strategy

How to Plan Your Editorial Calendar with MarketMuse

Posted by Rebecca Bakken on Jun 7, 2017 11:38:53 AM

You know that having up-to-date content on your site is important, and you’re probably well aware that sites with comprehensive topic coverage tend to rank better in SERPs. But whether you’re starting from scratch or looking to re-vamp an existing blog, planning an editorial calendar presents some challenges.

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Topics: Editorial Calendar

Case Study: How MarketMuse Helped a Property Management Company Secure Top Spots in Google

Posted by Rebecca Bakken on May 19, 2017 1:13:25 PM

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Topics: Case Studies

How To Develop a Topic-Centered Keyword Strategy

Posted by Rebecca Bakken on Apr 24, 2017 4:53:37 PM

When Google’s Hummingbird rolled out, some SEOs wondered whether it signaled the end of keywords as we know them, because the algorithm knocked keyword strategy out of the limelight. The new star of the show? Topic relevancy.

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Topics: Information Architecture

Is Bad Content Costing Your Company?

Posted by Rebecca Bakken on Apr 12, 2017 4:33:18 PM

Clicks and increased traffic have dominated the minds of marketers as they race to show ROI for their digital efforts. However, what many content strategists fail to see is that these factors don’t necessarily equate to dollars, and that putting up content purely for the sake of drawing in viewers can be detrimental, both to their rankings and to their reputation.

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Topics: Content Quality

What is “High-Quality Content,” and Why is It So Important for Your Business?

Posted by Rebecca Bakken on Mar 30, 2017 12:42:37 PM

Analytical marketers are obsessed with tracking metrics. As an industry, we’ve gotten very good at it. But when it comes to the more subjective elements of a content marketing strategy, like creating “high-quality content,” the to-do’s become a little more foggy. Yet the fact remains that bad content can cost your company.

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Topics: Content Quality

How to Optimize Your Site Ranking with Mobile Content

Posted by admin on Nov 9, 2016 5:00:33 PM

You only need to go to a café or get on the subway to see that mobile use shows no signs of slowing down. (If you need more data-driven proof, however, a study recently showed that 50 percent of time spent on digital media is done through a mobile device.)

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Topics: SEO Content Strategy

How to Bridge the Gap Between Your Data and Content Teams

Posted by admin on Nov 3, 2016 11:37:06 AM

If you have a team of stellar data analysts who can pull insights in their sleep, as well as a group of content writers who live and breathe the written word, you’ve got some killer assets in developing your content marketing strategy. The problem is, technical and creative teams speak different languages, so it’s up to managers to translate.

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Topics: Content Creation

7 Steps to Writing a High-Quality Blog Post

Posted by Aki Balogh on Nov 2, 2016 2:52:44 AM

In order to compete with and differentiate yourself from other online businesses today, you need to invest in content marketing. You have to go out of your way to develop original, helpful content that can build brand awareness, boost web traffic, and land more customers. But it’s not enough to simply publish mediocre blog posts on your website week after week. You have to take the time to create outstanding, memorable content that your followers, prospects, and customers will love. It’s the only to get any real ROI from your efforts.

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Topics: Content Creation

Panda-Proof Your Site by Focusing on Topical Authority

Posted by Aki Balogh on Nov 1, 2016 2:48:11 AM

As marketers know all too well, Google has been focused on cutting down web spam and rewarding high-quality content. As mentioned previously, Google rolled out the Hummingbird search engine update in 2013, putting an emphasis on Relevant Terms as the #2 factor determining Google PageRank. Another animal in Google's fearsome arsenal is the Panda; this post will focus on the Panda 4.0 update in late 2014.

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Topics: Information Architecture

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