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Topical Authority is the New Keyword Research

Posted by Aki Balogh on Sep 7, 2017 11:00:00 AM

When we talk about “authority” in SEO terms, most marketers’ thoughts go straight to link building. Links have historically been the No. 1 factor in building domain authority, and while that’s still the case to a degree, there’s a more effective and organic way of building your site’s authority that doesn’t require link building or turning to the dark side with black-hat techniques.

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Topics: Content Marketing, hummingbird, MarketMuse, semantic, SEO, topical authority, Topical Authority

­­­­­­Our 2017 Guide to Keyword Research Tools

Posted by Rebecca Bakken on Jun 22, 2017 3:25:30 PM

There are a lot of keywords tools out there, take it from us. We know our platform is unique and how it differentiates from the competition, but how is the average marketer to know which keyword research tools they need in their kit?

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Topics: keyword research, MarketMuse, tools, marketing automation, martech, keyword platform, content marketing software, keyword tools

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