Laurie Mega

Laurie Mega

Laurie is a freelance writer, editor, and content consultant and adjunct professor at Fisher College.  Her work includes the development and execution of content strategies for B2B and B2C companies, including marketing and audience research, content calendar creation, hiring and managing writers and editors, and SEO optimization. You can connect with her on Twitter or LinkedIn.

Content Optimization | Jan 17 2019

How to Optimize for User Intent

Smart marketers are paying increasingly greater attention to user intent optimization. Here's a look at why and how they're doing it.
Laurie Mega
Laurie Mega
Content Creation | Jan 10 2019

How User Intent Is Reshaping the Marketing Funnel

The marketing funnel is no longer a simple linear journey. The path has become more complex as user intent has taken on...
Laurie Mega
Laurie Mega
SEO Content Strategy | Jan 03 2019

Content Strategy Example: Combining Competitive Analysis, User Intent, and Topics

Discover how combining a competitive analysis (also called competitive cohort modeling) with a deep understanding of user intent helps create quality content...
Laurie Mega
Laurie Mega
Content Brief | Dec 18 2018

SEO Friendly Content Guidelines for Your Team

Consistently producing quality content requires establishing guidelines to ensure high quality each and every time. These SEO-friendly content guidelines will help.
Laurie Mega
Laurie Mega
Content Brief | Dec 13 2018

How to Create a Detailed Content Brief

Consistently producing expert-level content requires providing writers with clear and concise directions. Content briefs are like blueprints that ensure great ideas are...
Laurie Mega
Laurie Mega
Information Architecture | Dec 06 2018

5 Steps to Finding Content Gaps in the Buyer Journey

There are many steps to turning a visitor into a customer. Content gaps occur when you fail to create appropriate content to...
Laurie Mega
Laurie Mega
Information Architecture | Dec 04 2018

Content Gap Analysis: What Most People Miss

Content gap analysis is an important part of content strategy. Gaps can exist at both the site level and on individual pages....
Laurie Mega
Laurie Mega
Content Quality | Nov 13 2018

Content Quality Check Step by Step

You’ve read our posts on creating and optimizing great content. You’ve developed a content strategy, planned, assigned and edited, and now you’re...
Laurie Mega
Laurie Mega
Content Quality | Nov 06 2018

Thin Content: How to Find and Fix It

Search engines have become smarter at recognizing and punishing lousy content. In this post, I explore an umbrella term called thin content....
Laurie Mega
Laurie Mega
Content Creation | Oct 30 2018

How to Create Great Content for Your Brand

Great content takes real planning and thought to produce something both your audience and search engines will find valuable. Where do you...
Laurie Mega
Laurie Mega
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