Laurie Mega

Laurie Mega

Laurie is a freelance writer, editor, and content consultant and adjunct professor at Fisher College.  Her work includes the development and execution of content strategies for B2B and B2C companies, including marketing and audience research, content calendar creation, hiring and managing writers and editors, and SEO optimization. You can connect with her on Twitter or LinkedIn.

SEO Content Strategy | Sep 12 2019

The MarketMuse Content Strategy Guide

We’ve put together the ultimate guide to content strategy. This will get you started along with some real-world examples.
Laurie Mega
Laurie Mega
SEO Content Strategy | Sep 05 2019

Advanced Content Strategy and Concepts

Once you got the basics of content strategy in place, it's time to move on to more advanced concepts. Here are a...
Laurie Mega
Laurie Mega
SEO Content Strategy | Aug 29 2019

Content Strategy Basics: Getting Started

Get off on the right foot using this content strategy primer. Learn how to determine ROI, develop buyer personas, understand search intent...
Laurie Mega
Laurie Mega
SEO Content Strategy | Aug 22 2019

What is Content Strategy? (With Examples)

A look at how content strategy is defined along with some illustrative examples from a few well-known business-to-consumer brands.
Laurie Mega
Laurie Mega
Content Creation | Aug 08 2019

How to Write High-Quality Content at Scale

This post looks at issues involved with creating high-quality content at scale and developing a process to ensure every content item meets...
Laurie Mega
Laurie Mega
SEO Content Strategy | Jul 25 2019

SEO Content Optimization Tips for 2019

SEO in 2019 in less about technical and more about the content itself. Here are some tips to guide you.
Laurie Mega
Laurie Mega
Content Strategy Tools | Jul 19 2019

Website Content Writing Software (12 Tools and Resources to Consider)

Take a look at this list of content creation tools that can help you craft strong content and put your best foot...
Laurie Mega
Laurie Mega
Content Strategy Tools | Jun 20 2019

Marketing Analysis Software: 12 Tools to Simplify Your Life

Here's a look at some of the more helpful marketing analysis tools to help analyze and strategize.
Laurie Mega
Laurie Mega
Content Strategy Tools | Jun 13 2019

11 Content Planning Tools to Keep Your Content Marketing on Track

Every content strategist needs help strategizing, organizing, and analyzing. Here are some tools that can help do the job.
Laurie Mega
Laurie Mega
Content Strategy Tools | Jun 06 2019

The 4 Kinds of Content Research Software You Need to Help Implement Your Content Strategy

Here's a look at how four different type of content research software can help create expert-level content that's likely to perform better...
Laurie Mega
Laurie Mega
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