Laurie Mega

Laurie Mega

Laurie is a freelance writer, editor, and content consultant and adjunct professor at Fisher College.  Her work includes the development and execution of content strategies for B2B and B2C companies, including marketing and audience research, content calendar creation, hiring and managing writers and editors, and SEO optimization. You can connect with her on Twitter or LinkedIn.

SEO Content Strategy | Apr 18 2019

Is A Long-Tail Keyword Strategy The Best Way to Build Topical Authority?

The long-tail keyword strategy isn't as effective as it once was. Here why that is and what you should do instead to...
Laurie Mega
Laurie Mega
SEO Content Strategy | Apr 11 2019

Linking Strategies That Build Topical Authority

A look at both backlinking and internal linking strategies that you can use to help increase your website's topical authority.
Laurie Mega
Laurie Mega
SEO Content Strategy | Apr 04 2019

How Topic Clusters Build Website Authority and More

Topic clusters help buid site authority but they can do so much more! Discover some of the other added benefits including social...
Laurie Mega
Laurie Mega
SEO Content Strategy | Mar 28 2019

A Solid Content Strategy is The First Step to Building Website Authority

When building website authority, content comes first links come later. Discover the importance of laying a firm foundation with a solid content...
Laurie Mega
Laurie Mega
Content Creation | Mar 21 2019

How to Get Started With Sales Enablement Content Mapping

Here's how to plan out content to help both your sales and marketing teams do their jobs, and create a shared repository...
Laurie Mega
Laurie Mega
Content Creation | Mar 14 2019

How To Drive More Revenue With Better Sales Enablement Content

Getting content marketing and sales to work together is surprisingly easy. Here's how to get both teams to co-operate and close more...
Laurie Mega
Laurie Mega
SEO Content Strategy | Mar 07 2019

How to Create a Content Strategy Focused on Sales Enablement

Marketing and content teams can help sales teams focus on selling by creating sales-enabled content for them. Here's how to do it.
Laurie Mega
Laurie Mega
Information Architecture | Feb 26 2019

Getting Started With Content Gap Analysis

Here's a look at what content gap analysis is, why it’s important and what tools you can use to help you get...
Laurie Mega
Laurie Mega
SEO Content Strategy | Feb 19 2019

71 Agile Content Marketing Resources to Get Your Team Going

We’ve pulled together this comprehensive list of 71 Agile marketing resources to help you on your journey to learning about agile marketing.
Laurie Mega
Laurie Mega
SEO Content Strategy | Feb 12 2019

Agile Content Marketing Made Simple

Transitioning to Agile doesn't need to be complicated. Here are some simple steps you can take to get your team ready right...
Laurie Mega
Laurie Mega
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