MarketMuse's content analysis tool launched only recently. But we've already seen use among all kinds of bloggers and marketers, in organizations large and small. We thought this would be a good opportunity to describe some best practices to keep in mind when using MarketMuse to analyze your content. Since everyone loves 4-step processes.. well, here we go!
- Submit an entire piece of content. Analyze a blog post, a whitepaper, or other text-based content.. but it should be a full piece of content. Don't enter a few words into MarketMuse and don't point MarketMuse at a website URL unless that website has significant text information on it. Since MarketMuse analyzes text-based content to construct a personalized graph, the more text you pass it, the better it'll perform.
- Use MarketMuse on content that has a clear topic. MarketMuse's algorithms build keyword suggestions based on conceptual relevance. So feed it content that has one (or a small number of) clear topics. A news item, a how-to post, a white paper on a specific feature -- these are more likely to return relevant results. If you feed it a content item that covers 10 or more topics, it's relevance engine will get confused and you might get some strange suggestions back.
- If your content has multiple topics, feed one topic for analysis at a time. If you're analyzing a white paper, for example, that covers multiple subjects, try analyzing one subject at a time. You'll receive more comprehensive coverage of each subject individually. Then you can combine that together in your writing.
- Don't be afraid to ask for Feedback. There's a Feedback button on the lower-right of your browser -- use it bravely! We're here to answer any questions and to offer you any advice on how to improve your content.
By following these simple steps, you can add relevant keywords to your content in no-time.