John Crandall

Recent Posts

What is User Intent?

Posted by John Crandall on Nov 29, 2018 10:00:00 AM

Marketing today is customer-centric.

Top-performing companies are obsessed with providing customers with precisely what they desire. In fact, they have to do so in order to be successful.

However, what does customer-centrism mean from a ‘search’ perspective? Moreover, how does this relate to ‘user intent’?

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Topics: Content Optimization

How to Optimize Existing Content to Get more Traffic

Posted by John Crandall on Oct 2, 2018 2:00:00 PM

Content marketing is overwhelmingly focused on publishing new content. Yet there is so much value to be gained ensuring existing content is optimized and kept updated.

Content optimization entails refreshing old content by expanding its topical comprehensiveness and relevancy such that its information remains current and matches a search engine’s subject-matter matrix.

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Topics: Content Optimization

How User Intent Impacts SERPs

Posted by John Crandall on Jul 12, 2018 10:27:44 AM

Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy. However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings.

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Topics: Content Optimization

How Content Clusters and User Intent Affect Content Strategy

Posted by John Crandall on Jun 28, 2018 2:00:00 PM

Among other forms of content marketing, clustering has emerged as the predominant approach in search engine ranking strategy.

But before we dive in, let’s discuss some ‘search’ ideas that are changing content marketing.

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Topics: Content Optimization

What is Content Depth?

Posted by John Crandall on May 31, 2018 1:10:37 PM

Why Deep Content Ranks… and how to implement a successful workflow for rankings improvement using MarketMuse AI and Machine Learning Technology.

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Topics: Content Quality

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