John Crandall

John Crandall

John is a Content Strategist at MarketMuse providing strategic deliverables to enterprise clients using AI and machine learning technology to increase organic traffic.  You can follow him on Twitter or LinkedIn.

Content Optimization | Nov 29 2018

What is User Intent?

Marketing today is customer-centric.Top-performing companies are obsessed with providing customers with precisely what they desire. In fact, they have to do so in...
John Crandall
John Crandall
Content Optimization | Oct 02 2018

How to Optimize Existing Content to Get more Traffic

Content marketing is overwhelmingly focused on publishing new content. Yet there is so much value to be gained ensuring existing content is...
John Crandall
John Crandall
Content Optimization | Jul 12 2018

How User Intent Impacts SERPs

Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy. However, the need...
John Crandall
John Crandall
Content Optimization | Jun 28 2018

How Content Clusters and User Intent Affect Content Strategy

Among other forms of content marketing, clustering has emerged as the predominant approach in search engine ranking strategy. But before we dive...
John Crandall
John Crandall
Content Quality | May 31 2018

What is Content Depth?

Why deep content rank and how to implement a successful workflow for rankings improvement using MarketMuse AI and Machine Learning Technology.
John Crandall
John Crandall
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