Laurie Mega

Laurie Mega

Laurie is a freelance writer, editor, and content consultant and adjunct professor at Fisher College.  Her work includes the development and execution of content strategies for B2B and B2C companies, including marketing and audience research, content calendar creation, hiring and managing writers and editors, and SEO optimization. You can connect with her on Twitter or LinkedIn.

Content Quality | Nov 13 2018

Content Quality Check Step by Step

You’ve read our posts on creating and optimizing great content. You’ve developed a content strategy, planned, assigned and edited, and now you’re...
Laurie Mega
Laurie Mega
Content Quality | Nov 06 2018

Thin Content: How to Find and Fix It

Search engines have become smarter at recognizing and punishing lousy content. In this post, I explore an umbrella term called thin content....
Laurie Mega
Laurie Mega
Content Creation | Oct 30 2018

How to Create Great Content for Your Brand

Great content takes real planning and thought to produce something both your audience and search engines will find valuable. Where do you...
Laurie Mega
Laurie Mega
SEO Content Strategy | Oct 23 2018

Content Strategy Software: How It Makes a Content Strategist’s Life Easier

Your content strategy informs every part of the eight-step content creation cycle: research, planning, briefing, writing, editing, promotion, optimization, and inventory and...
Laurie Mega
Laurie Mega
Content Optimization | Oct 16 2018

The Content Optimization System: Using AI to Improve Every Step of Content Creation

Content optimization should be a part of your entire content creation process. That way, you’re getting all you can out of your...
Laurie Mega
Laurie Mega
Content Inventory | Oct 09 2018

Content Inventory Software for Content Strategists

If you're tired of tracking of all your content assets by hand, here are some alternatives. These options go beyond spreadsheets to...
Laurie Mega
Laurie Mega
View More

Quit being out-written.

Crush your content calendar with MarketMuse.