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Stephen Jeske

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AI In Content Marketing: These 23 Branches Tell a Story

Posted by Stephen Jeske on Nov 20, 2018 2:00:00 PM

Marketers, be thankful your job is more complicated than playing a game of Go.

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Topics: SEO Content Strategy

Content Quality The MarketMuse Guide

Posted by Stephen Jeske on Nov 15, 2018 2:00:00 PM

As marketers find it increasingly difficult to stand out above the noise, and old school SEO hacks no longer work, content quality is coming to the forefront of the conversation. Creating quality content is part of a good content strategy.

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Topics: Content Quality

8 Things You Can Do With Content Scores

Posted by Stephen Jeske on Nov 8, 2018 2:00:00 PM

Content scoring isn’t merely an exercise in semantics. There’s so much you can do with a robust scoring methodology. This post looks at the insights you can gain and the actions you can take once you start analyzing content through the content scoring lens.

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Topics: Content Quality

What Is Content Score?

Posted by Stephen Jeske on Nov 1, 2018 2:00:00 PM

There's an old adage that you can't improve what you don't measure. But just because you measure something doesn't mean you can improve it.

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Topics: Content Quality

Content Optimization and SEO Success

Posted by Stephen Jeske on Oct 25, 2018 2:00:00 PM

Content optimization is good for both SEO and content marketing, whether you're creating a new piece or improving something old. For years Google has been working to eliminate spam from search results and continually encourages the creation of quality content.

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Topics: Content Optimization

How to Build a Comprehensive Topic Cluster

Posted by Stephen Jeske on Oct 11, 2018 1:00:00 PM

Building a comprehensive topic cluster requires more than simply linking a few pieces of content together as an SEO hack. A solid content strategy lays the groundwork to make certain your content covers all possible angles of a given topic.

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Topics: Information Architecture

What are Topic Clusters?

Posted by Stephen Jeske on Oct 2, 2018 1:00:00 PM

Your rankings are suffering, and you’re not getting the traffic to which you’ve been accustomed. You’ve optimized your pages using every trick in the book. You’ve gone after less competitive keywords, and still, nothing works.

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Topics: Information Architecture

How to Prioritize Content Creation to Quickly Build Authority

Posted by Stephen Jeske on Sep 25, 2018 1:00:00 PM

The quicker you can build authority, the better. But how do you prioritize content creation?

When it comes to prioritizing content initiatives, a lot of people go off their gut feeling, brand priorities, or search volume. But some alternatives can help determine the urgency and likelihood of success for any content opportunity.

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Topics: Content Creation

Why MarketMuse Suite Trumps Content Analyzer

Posted by Stephen Jeske on Sep 20, 2018 2:00:00 PM

Comparing MarketMuse Suite to Content Analyzer is like watching Andy Kauffman vs. Jerry “The King” Lawler. Back in the early 1980’s this famous comedian took on a wrestling icon in a televised match. Not surprisingly, it was a very sad spectacle.

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Topics: Product

How to Optimize Content for Semantic SEO

Posted by Stephen Jeske on Sep 18, 2018 2:00:00 PM

Just when you think you’ve got this search engine optimization stuff figured out, someone comes along with yet another new term: semantic SEO.

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Topics: Content Optimization

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