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Content Marketing World 2018: Create Your Martech Stack From Scratch

5 min read

There’s a lot to see and a lot to do at Content Marketing World 2018. If you’re looking to create your martech stack from scratch, this is the perfect opportunity to visit these providers in person.

Below you’ll find a curated list of exhibitors organized according to the primary market; startups, mid-market and enterprise.

We’ll be there too at booth #544, so be sure to drop by!

Startups

Campaign Monitor

Campaign Monitor is an email and automation platform for creating engaging emails. Templates, along with a drag-and-drop builder facilitate email creation. The visual journey designer makes it easy to create personalized customer journeys.

Lucidpress

Layout and design software to create and share visual content, either digitally or in print. Quickly produce on-brand content either solo or with a team using Lucidpress. Integrated analytics track key metrics about your published materials.

CoSchedule

Organize all your marketing in one place. CoSchedule’s calendar integrates with all your favorite tools and social platforms for a seamless workflow. Message-level analytics and campaign reports let you see the ROI of your content marketing efforts.

The HOTH

The HOTH is an SEO platform for gaining high powered links and creating “white hat” guest posts.

Libsyn

Libsyn is a podcast hosting service with statistics, reporting and advertising tools to maximize revenue. This turnkey podcast network solution allows you to publish to multiple destinations quickly and easily.

Mid-Market

SnapApp

SnapApp is a platform for creating interactive content to qualify leads. It features a PowerPoint-like interface, seamless integration with your automation tools, and the ability to analyze over 30 different data points.

Wrike

A work management solution that enables collaboration, simplifies planning and streamlines workflow. Use Wrike to keep everything organized in one place and utilize resources more effectively.

TrackMaven

TrackMaven’s platform provides marketing insights on demand. Connect data from 17 different channels to prove the value of social media and improve campaign performance.

TVPage

TVPage is a complete platform for video commerce. Source and match videos to your product catalog, manage video assets and conduct video analytics and SEO.

DivvyHQ

DivvyHQ is a content planning and workflow platform for teams. Numerous integrations simplify workflow and content performance tracking.

Vyond

Vyond lets anyone create dynamic videos. Templates and drag-and-drop interface make Vyond easier to use and less expensive than traditional video production.

ON24

The ON24 webinar marketing platform lets you deliver live, simulive and ondemand webinars. Extend the reach of your video and webinar content using content gateway and track audience engagement to find your best leads.

NetLine

NetLine is a content syndication network that helps you capture intent-based leads and increase your ROI. You can run both performance-based content syndication lead generation and account-based marketing campaigns.Atomic Reach

Atomic Reach is a machine learning platform for creating and sharing content that gets engagement.

Enterprise

MarketMuse

The MarketMuse Suite uses AI to accelerate content creation and better inform content decisions. It automates the whole content planning process, freeing up entire workdays. Create new content plans in minutes, managing your content inventory by page or topic. Best of all, these plans have a clear path to ROI.

MarketMuse uncovers new opportunities and prioritizes them, so your team always works on content initiatives with the biggest potential impact. It uses topical analysis, graph-based natural language processing, and specific KPIs to measure content quality. While many platforms can track what you’ve done, MarketMuse helps your team create content that ranks on the first try, not the third rewrite.

Acrolinx

Acrolinx content strategy alignment platform helps companies create content at scale that’s on-brand and on-target. Tune your content for your audience in just a few clicks. Simplify your workflow with over 30 different authoring tools.

The Newscred platform helps content marketers streamline their planning, creation, publication and distribution workflows.

Uberflip

Uberflip helps companies personalize content experiences at scale. Use it to deploy content, accelerate lead generation, and boost engagement.

Brightcove

Brightcove is an integrated video platform for marketing and monetizing your videos. Publishers and broadcasters, marketers, and enterprises can all benefit from these video solutions.

Pathfactory

The Pathfactory Engine provides data-driven insight to activate content and connect buyers with the most relevant information when they need it.

Fabl

Fabl is a cloud-publishing platform that increases audience engagement, social amplification and conversions. Use it for sponsored native advertising, B2B lead generation, social advocacy, and contextualized e-commerce experiences.

Conductor

An SEO platform that provides insights and recommendations, Conductor also offers good ROI tracking.

Shootsta

Shoot today. Share tomorrow. Shoosta lets brands make high-quality videos cost-effectively at scale.

Aprimo

Aprimo is an agile marketing operations platform that automates marketing operations. It increases collaboration across teams, provides insight into budgets, and optimizes resource planning and tracking.

Ceros

Create, publish and analyze content for the web without writing a single line of code. Ceros helps marketers create interactive content that stands out from the crowd.

Sprinklr

An enterprise social media management platform, Sprinklr offers full cross functional automation and workflow governance.

IBM

IBM Watson Marketing is an AI-powered marketing platform that provides data-driven actionable insights leading to better customer understanding. Marketers can use it to provide personalized experiences at scale.

Contently

Contently offers a unified content marketing solution. Govern, collaborate, publish and optimize the entire process.

Skyword

Skyword is a platform where marketers can manage content strategy and operations at scale.

Scribblelive

The ScribbleLive content cloud allows you to manage the entire lifecycle of your content all in one place. Plan, create, and publish content for the entire buyer’s journey

Percolate

This enterprise content marketing platform from Percolate helps optimize your content operations.Build plans, coordinate production, manage content and determine its impact.

Pulsepoint

PulsePoint helps healthcare brands efficiently engage the right audiences at scale. Publishers can increase yield and audience retention with a set of ready-to-implement programmatic tools.

inWhatLanguage

Using a proprietary, cloud-based translation management platform called UNIFY, inWhatLanguage uses technology and professional linguists to provide accurate, consistent translations focused on your industry’s terminology.

See you there at Content Marketing World 2018!

Featured image vector designed by Freepik

Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can connect with him on social or his personal blog.

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