Jeff Coyle is a data-driven, search engine marketing executive with more than 18 years of experience in the search industry managing products and website networks. Coyle is the Co-founder and Chief Product Officer for MarketMuse, helping content marketers build topical authority, improve content quality and turn semantic research into actionable insights.
Before joining MarketMuse, Coyle owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.
Georgia Institute of Technology, BS, Computer Science
“AI platforms can give you a tremendous unfair advantage.”
Upcoming Speaking Engagements
Too many companies are stuck in a “publish and pray” mentality and spend way too much time conducting keyword and competitor research. Bringing AI into the content creation process not only saves weeks of research but uncovers more audience insight than can be physically researched by hand. In this session, we will explore how AI can drastically improve productivity throughout your content team and help them create more effective content. Join this session to learn how to:
- Identify gaps and opportunities in your content and your competitor’s
- Use content clusters to build topical authority
- Incorporate buyer intent into your content plan
- Avoid publishing bad content
Content Connections 2018
Intelligent Content Conference 2018
Jeff Coyle on AI Marketing
In this post, Jeff discusses two common content optimization workflows along with three steps that most writers, editors and content marketers miss.
The very first step in implementing topic clusters is to take stock of your present situation. Next you need to get the lay of the land for each topic in the customer journey. Incorporate the cluster model by creating strategy maps so you have a blueprint of how to attack the stages of the buying cycle experience and the user intent profile.
Listen to “Jeff Coyle on Finding Your Marketing Insights” on Spreaker.
Remember to have a look at our list of who is who in AI marketing.
Written by Stephen Jeske