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MarketMuse Product Update December 2022

2 min read

This major release of MarketMuse streamlines and enhances research functionality:

  • One click returns data across all the tabs, shortening the time to do meaningful work.
  • In key areas, we return more data and enhanced functionality to facilitate stronger workflows.
  • Topic Navigator helps anyone doing keyword research by providing additional data (volume, CPC, and trend) to help establish a keyword’s value.
  • Together with Topic Model and questions, this provides significantly more ideas on how to cover a topic.
  • Filter on a number of criteria to reduce the information down to produce a list you care about.

Topic Navigator also streamlines cluster planning. It tells you, for any given topic, what you have and what you’re missing. We do this by giving the overlap between the SERP and your website:

  • See, from all the results of Topic Navigator, what items exist in your inventory
  • See, among those items, whether you’re ranking, how well you’re ranking, and on which page
  • See what your personalized keyword difficulty and topic authority is for those items, giving a clear indication as to whether it will hard or easy for you to rank for the topic

This is the work that many SEOs and content strategists do manually. Now you can understand your coverage of a topic with one click.

With this update the Connect and Questions applications have been moved from the left navigation rail and placed inside Research.

Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can connect with him on social or his personal blog.