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John Crandall

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What is User Intent?

Posted by John Crandall on Jun 14, 2018 10:00:00 AM

Marketing today is customer-centric.

Top-performing companies are obsessed with providing customers with precisely what they desire. In fact, they have to do so in order to be successful.

However, what does customer-centrism mean from a ‘search’ perspective? Moreover, how does this relate to ‘user intent’?

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Topics: Content Optimization

What is Content Depth?

Posted by John Crandall on May 31, 2018 1:10:37 PM

Why Deep Content Ranks… and how to implement a successful workflow for rankings improvement using MarketMuse AI and Machine Learning Technology.

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Topics: Content Quality

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