When the American Marketing Association asked 500 marketers to weigh in for its 2016 Marketing Pain Points Survey, one of the main findings was that content marketing is a leading cause of grief among those tasked with building a digital presence.
Each year, a panel of 11 judges - including founders, editors, strategists, and writers - identifies the top 100 leading companies in the digital content industry for EContent 100. This year, a growing recognition that artificial intelligence is the future of content added some new players to the list - including MarketMuse.
Google is constantly monitoring user behavior to learn more about the queries people search and how to deliver content that will answer their questions. Specifically, the search engine is looking at searcher task accomplishment, or whether a page appears to answer certain queries based on bounce rates.
Imagine creating a content library that answers all your customers’ questions and contains posts that are so useful and relevant that you see a flood of organic traffic to your website. You’re delighting visitors left and right, and preparing your sales team for the influx of new business.
Search engine optimization isn’t as easy as it used to be, but technology has evolved to meet the demands of marketers who need a scalable content strategy that reliably produces high-ranking posts.
Content marketers are often so focused on their next piece that they leave behind pages of outdated, under-optimized content while they work on an upcoming hero post that will (fingers crossed!) get them to page one.
MarketMuse Co-Founder and Chief Revenue Officer Jeff Coyle recently sat down with Pamela Muldoon at Enterprise Marketer for a podcast where he talks about how marketers can gain topical authority, and common mistakes that can sabotage efforts at high-ranking content.
Photo credit: Rebecca Christoffersen
In divisive times, it takes a lot of courage for a company to headline a 20,000-person conference with a political figure like Michelle Obama. And that’s just what HubSpot did at INBOUND 2017, sending the message that they’re more interested in creating authentic and meaningful experiences than diluting their voice to please a wide audience.
Content marketers need to wear many hats as they strive to meet business goals while producing blogs, articles, and resources that are engaging, informative, and well-written. It’s not always easy, but you can get by with a little help from your sales team.
If you work with a team of content writers, you know that the going isn’t always easy. Project timelines shrink, priorities shift, and writers go rogue – sometimes all in the course of a day. Any way to save time and set your content creation process to set-it-and-forget-it mode is a godsend to a content marketer.