Camden Gaspar

Camden is the Content Marketing Manager at MarketMuse. You can find him on LinkedIn and Twitter, or check out his personal site at camden-gaspar.com

Case Studies | Apr 16 2021

How to Boost Blog Traffic 1,570% (With Example)

To capture organic traffic you need a great amount of high-quality content laser-focused on specific personas, matching their search intent.

SEO Content Strategy | Mar 04 2021

What is Answer Engine Optimization and How Can It Influence Your Content Strategy?

Answer Engine Optimization is a subfield of SEO where content provides direct answers to searchers’ specific questions.

SEO Content Strategy | Nov 03 2020

Content Writing for Information Gain

How to stop writing me-too content and start writing the type of content that search engines love.

Content Creation | Sep 24 2020

The Content Marketing Maturity Model

This content marketing maturity model assessment evaluates your content development cycle and identifies your strengths and weaknesses.

SEO Content Strategy | Aug 27 2020

What is Content Strategy? (With Examples)

Content strategy is the ongoing process of transforming business objectives into a plan using content as the means of achieving those goals.

SEO Content Strategy | Aug 03 2020

How to Build a Successful Content Marketing Strategy for Professional Services

Learn how to build a successful content strategy for professional services, consulting, and knowledge work.

Content Creation | Jul 23 2020

Questions You Should Ask a Marketing Agency

Over 20 critical questions you must ask to determine whether a marketing agency will be a good fit for your organization.

Content Analysis | Jul 08 2020

Conducting Competitive Content Analysis With MarketMuse and SimilarWeb

See how MarketMuse and SimilarWeb go together to do deep competitive research, find trending opportunities, and quickly create expert-level content.

SEO Content Strategy | Mar 26 2020

Why PDFs Are Not Ideal for SEO

Optimizing PDF's for SEO is a waste of time. Here's how to create a content strategy that surrounds the PDF that offers...

Content Brief | Jan 28 2020

What Is a Content Brief?

Content briefs help make the creation process infinitely more efficient. Discover how you can use briefs to quickly create expert-level content every...