As content marketers, we often find ourselves caught in a discussion about user personas and Jobs to be Done (JTBD). Many parties vouch for one’s usefulness over the other.
Maybe Carl thinks in-depth buyer personas are the best way to design for an outcome. Stacy feels a more innovative task analysis that goes beyond our current processes turns out best results.
What’s the right answer? Is there a correct answer? Let’s dive into this together and see what a buyer persona is, what is Jobs to be Done, and what both can do for your marketing.