Loren Bornstein

Loren Bornstein

Loren is fuelled by supporting and creating human connection and communication. He loves working with and developing People Ops and Customer Success.  Loren has a soft spot for g-rated childhood jokes. So tell him your best one. You can follow Loren on Twitter or LinkedIn.

Content Brief | Dec 20 2018

5 Elements of a Highly Successful Content Brief

Great content starts with an expert outline that instructs the writer what's required to produce quality output that will satisfy both humans...
Loren Bornstein
Loren Bornstein
Content Creation | Oct 04 2018

Buyer Personas vs Jobs to Be Done

As content marketers, we often find ourselves caught in a discussion about user personas and Jobs to be Done (JTBD). Let’s dive...
Loren Bornstein
Loren Bornstein
Content Optimization | Sep 13 2018

How to Write SEO Optimized Content and Build Your Authority

Learning how to write SEO optimized content is not easy. If it were, every blog post would be number one. The majority...
Loren Bornstein
Loren Bornstein
View More

Your content’s new unfair advantage.

Unlock your content opportunities.