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Rebecca Bakken

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How AI is Changing SEO and Content Strategy

Posted by Rebecca Bakken on Aug 9, 2018 11:00:00 AM

Online content today is chaos. Shocking and provoking headlines abound in the news, and some content marketers are still living in the wild west. They produce content with abandon despite a lack of data-driven insights.

While we won’t venture to guess what will happen next in the world, we can find comfort in knowing what’s in the pipeline in terms of technology.

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Topics: SEO Content Strategy

Topic Modeling for SEO Explained

Posted by Rebecca Bakken on May 17, 2018 11:36:55 AM

Search engines like Google have a vested interest in concealing exactly how they rank content. But there’s only so much you can hide in the information age. It’s known that search algorithms use topic models to sort and prioritize the 130 trillion pages on the web. While we may never eliminate the unknowns of SEO, we can use what we do know to an advantage.

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Topics: SEO Content Strategy

Building a Better Content Brief Using Tech

Posted by Rebecca Bakken on Nov 16, 2017 6:39:03 PM

When the American Marketing Association asked 500 marketers to weigh in for its 2016 Marketing Pain Points Survey, one of the main findings was that content marketing is a leading cause of grief among those tasked with building a digital presence.

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Topics: Content Brief

EContent 100: MarketMuse Among Top Companies in Digital Content for 2018

Posted by Rebecca Bakken on Nov 1, 2017 11:22:04 AM

Each year, a panel of 11 judges - including founders, editors, strategists, and writers - identifies the top 100 leading companies in the digital content industry for EContent 100. This year, a growing recognition that artificial intelligence is the future of content added some new players to the list - including MarketMuse.

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Topics: News

How to Tailor Your Content Marketing Strategy to User Intent

Posted by Rebecca Bakken on Oct 30, 2017 10:21:11 AM

The goal of Google is to deliver content that answers a searcher's questions. So they constantlymonitor user behavior to learn about the queries people search. Specifically, the search engine is looking at searcher task accomplishment. This refers to whether a page appears to answer certain queries based on bounce rates.

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Topics: Content Optimization

How to Optimize Your Content for Local Searcher Intent

Posted by Rebecca Bakken on Oct 19, 2017 9:34:19 AM

Imagine creating a content library that answers all your customers’ questions and contains posts that are so useful and relevant that you see a flood of organic traffic to your website. You’re delighting visitors left and right, and preparing your sales team for the influx of new business.

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Topics: Content Optimization

Content Optimization Software: What SEOs Need to Know for 2018

Posted by Rebecca Bakken on Oct 12, 2017 10:26:49 AM

Search engine optimization isn’t as easy as it used to be, but technology has evolved to meet the demands of marketers who need a scalable content strategy that reliably produces high-ranking posts. 

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Topics: Content Optimization

Using A.I. to Conduct a Content Inventory and Audit

Posted by Rebecca Bakken on Oct 5, 2017 11:07:48 AM

Content marketers are often so focused on their next piece that they leave behind pages of outdated, under-optimized content while they work on an upcoming hero post that will (fingers crossed!) get them to page one. 

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Topics: Content Inventory

Jeff Coyle Talks Topical Authority with Enterprise Marketer

Posted by Rebecca Bakken on Oct 3, 2017 4:19:18 PM

MarketMuse Co-Founder and Chief Revenue Officer Jeff Coyle recently sat down with Pamela Muldoon at Enterprise Marketer for a podcast where he talks about how marketers can gain topical authority, and common mistakes that can sabotage efforts at high-ranking content.

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Topics: Information Architecture

INBOUND 2017: Authenticity Takes Center Stage

Posted by Rebecca Bakken on Sep 29, 2017 1:33:34 PM

In divisive times, it takes a lot of courage for a company to headline a 20,000-person conference with a political figure like Michelle Obama. And that’s just what HubSpot did at INBOUND 2017, sending the message that they’re more interested in creating authentic and meaningful experiences than diluting their voice to please a wide audience.

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Topics: News

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