225+ Content Strategy Resources to Help You Up Your Content Game (Updated)

16 Content Strategy Courses Worth Investigating

Courses are another great way to get team members discussing and collaborating, and are quicker than gleaning information from dozens of blogs. Nearly all of these courses are available online. Some are simple training courses on creating content, while others are more in-depth courses that cover your entire content strategy and offer a certificate of completion.

• Content Marketing University — Content Marketing University offers 11 core learning sessions and additional content from industry leaders. They aim to help you improve your content strategy and offer the opportunity to obtain a Content Marketing Certification from the American Marketing Association.

• Content Strategy and Marketing Course — A 6-week online training program designed for entrepreneurs, agencies, and freelancers. The course offers a step-by-step approach to learning market-ready content skills through actionable steps and implementation methods.
• Content Strategy and Planning in B2B Marketing — Designed for B2B brand marketers, content marketing agencies, and individuals interested in becoming content strategists, it covers the Why, What, and How of B2B content strategy, providing valuable insights and practical knowledge.
• Content Strategy and SEO for Lead Generation — Focusing on practical strategies and tactics, participants learn to generate awareness, demand, and revenue through content. A variety of topics are covered including keyword research, influencer collaboration, maximizing email list growth, repurposing content, and measuring and optimizing for better traffic conversions.
• Content Strategy for Marketers — This short course focuses on honing marketing skills by delving into the nuts and bolts of content strategy. It covers key aspects such as identifying content objectives, finding your audience online, building a unique strategy based on objectives and audience, and measuring ROI.
• Content Strategy for Professionals Specialization — A comprehensive program designed to equip professionals with the skills and knowledge needed to create and implement engaging content strategies. The specialization consists of five courses that cover various aspects of content strategy, including audience engagement through strategic storytelling, content management, engaging with multi-channel digital communities, maximizing content impact, and measuring content effectiveness.
• Digital Content Planning and Management — This course aims to provide participants with the knowledge and skills necessary to effectively plan and manage digital content. It covers various topics such as audience analysis, content audits, content creation and maintenance, and digital content governance.
• Full-Funnel Content: A Data-Driven Content Strategy For Humans — Oriented towards marketers looking to improve their content marketing strategies and small to medium-sized business owners interested in incorporating valuable content practices. The course breaks down content strategy into three types of content: top-funnel, mid-funnel, and post-funnel, each serving a specific purpose in attracting new prospects, educating customers, and building relationships.
• HubSpot Content Marketing Course — This program covers various aspects of content marketing, including strategy, creation, promotion, and measurement. The course also covers topics such as lead generation, nurturing, and conversion through content marketing.
• Nielsen Norman Group Content Strategy and Governance — Designed to equip participants with the techniques and tools needed to implement an actionable content strategy. This course covers various aspects of content strategy, including developing a content strategy, measurement and optimization, accessibility and inclusivity, inventories and audits, and research to inform content design.
• Northwestern University Graduate Certificate in Content Strategy — This interdisciplinary program focuses on teaching students how to translate information and data into meaningful visual forms, narratives, and interfaces. It covers various topics such as content strategy, communication impact, designing seamless experiences across digital platforms, and creating engaging content using digital media.
• Rutgers University Mini-MBA: Digital Marketing Curriculum — Offering a comprehensive view of digital marketing strategies and techniques, the course covers a wide range of concepts. Topics include digital marketing strategy, search engine marketing, social media marketing, artificial intelligence in marketing, content marketing, personalized digital experiences, web analytics and ROI, digital customer acquisition, and integrating digital marketing tactics.
• The Strategy of Content Marketing — Gain insight into the core strategies used by content marketers to acquire and retain customers profitably. Topics covered include developing and implementing a content marketing strategy, analyzing and measuring its effectiveness, writing compelling copy, and building your professional brand through content marketing.
• University of Washington Certificate in Storytelling and Content Strategy — Designed for professionals in marketing, communications, advertising, and public relations, as well as those interested in entering these fields. The program focuses on creating a powerful cross-channel content strategy by studying storytelling principles, defining the user journey, and planning for content distribution across multiple channels.
• Web Content Strategy: Planning, Producing and Managing Website Content — This course focuses on the planning, creation, delivery, and governance of website content that aligns with user needs and organizational goals. It provides practical, hands-on skills in content strategy and content design, applicable to websites of all sizes.