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225+ Content Strategy Resources to Help You Up Your Content Game

10 min read

If you’re a seasoned content strategist it’s easy to get stuck in a rut. Even after you’ve done a content inventory to fill the gaps and looked to your competitors to see what they’re publishing, there’s still a good chance you’re struggling with keyword research, user intent, SEO or simply coming up with new content ideas.

If you are approaching content strategy for the first time, planning for all those elements can be overwhelming. Where do you even begin?

But you don’t have to go it alone. There are blogs, books, courses and content strategy experts you can look to guide you through your pain points.

We’ve rounded up 183 over 225 of our favorites to help you begin your journey as a content strategist, up your content game, or even share your own expertise with others.

Personal Recommendations

The Content Strategy Collective, a community of content strategy professionals, periodically holds Ask Me Anything (AMA) sessions with leaders in the field. It’s free to join here.

We always like to ask participants what resources and thought leaders they regularly read.

Blogs About Content Marketing, Strategy, and Creation

These blogs look at all angles of the content strategy and creation process. Some of them, like the Content Marketing Institute, you’ve probably heard of and may already follow. Some, like Less Work, More Flow are hidden gems of information on content marketing.

23 Insightful Blogs and Websites

  1. Adventures in Content Strategy
  2. A List Apart
  3. Boagworld
  4. Boxes and Arrows
  5. Brain Traffic
  6. Cleve Gibbon
  7. Content Here
  8. Content Marketing Institute
  9. Content Science Review
  10. Creek Content
  11. Eating Elephant
  12. Elle Geraghty
  13. Every Page is Page One
  14. Gather Content
  15. Gerry McGovern
  16. Less Work, More Flow
  17. Nicole Fenton
  18. Pybop
  19. Scriptorium
  20. The Content Wrangler
  21. Voice, Tone and Content Guides
  22. Web Content Strategy
  23. Working In Content

Books on Content Strategy

Books are a great way to start a discussion within your company and get major stakeholders engaged and talking to each other. Many companies distribute copies of books they find helpful to employees and hold a sort of book club to discuss ideas and strategies and how they apply to their own work.


Courses are another great way to get team members discussing and collaborating, and are quicker than gleaning information from dozens of blogs.

All of these courses are available online. Some are simple training courses on creating content, while others are more in-depth courses that cover your entire content strategy and offer a certificate of completion.

13 Content Strategy Courses Worth Investigating

  1. Content Design: Planning and Creating User-centred Content
  2. Content Marketing University
  3. Content Strategy and Marketing Course
  4. Content Strategy and SEO for Lead Generation
  5. Content Strategy for Professionals Specialization
  6. Northwestern University Content Strategy Training and Tutorials
  7. HubSpot Content Marketing Course
  8. Introduction to Content Strategy
  9. Lightning Fast Content Design 101
  10. Nielsen Norman Group Content Strategy Courses
  11. Oregon State University Digital Brand Management Certificate
  12. Rutgers University Mini-MBA: Digital Marketing Curriculum
  13. University of Washington Certificate in Storytelling and Content Strategy

Content Strategy Conferences and Events


And of course, there are plenty of content strategy professionals and SMEs out there with all kinds of pearls of wisdom. These are 50 of our favorite. Follow them for the latest news and insights in the content marketing industry.


Keeping abreast of industry news, learning new skills, or finding content strategy tips as a content strategist doesn’t have to be a chore, and you don’t have to do your job in a vacuum. Following people, groups and blogs; attending classes and events, and reading the right books can help you up your content strategy game.

Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can follow him on Twitter or LinkedIn.