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Laurie Mega

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How to Create a Detailed Content Brief

Posted by Laurie Mega on Dec 13, 2018 2:00:00 PM

To create the kind of content your audience will respond to takes research and analysis. You’ve scrutinized your current content offering and found the gaps.

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Topics: Content Brief

5 Steps to Finding Content Gaps in the Buyer Journey

Posted by Laurie Mega on Dec 6, 2018 2:00:00 PM

When creating content for your brand, it’s easy to get hyper-focused on one aspect of the buyer’s journey — usually the awareness stage. You’re so busy putting content together to let people know about your product, you can forget that there are all those other steps to turning a visitor into a customer.

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Content Gap Analysis: What Most People Miss

Posted by Laurie Mega on Dec 4, 2018 2:00:00 PM

You’ve been creating content for a while, and you’ve built up a pretty robust library. Your content marketing efforts are humming right along.

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Topics: Information Architecture

Content Quality Check Step by Step

Posted by Laurie Mega on Nov 13, 2018 2:00:00 PM

You’ve read our posts on creating and optimizing great content. You’ve developed a content strategy, planned, assigned and edited, and now you’re ready to post.

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Topics: Content Creation

Thin Content: How to Find and Fix It

Posted by Laurie Mega on Nov 6, 2018 2:00:00 PM

Since the release of the Panda algorithm in 2011, Google has been cracking down on low-quality content. That includes blog posts stuffed with keywords, duplicate content, clusters of low-quality pages, pages with a low word count, and shallow content.

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Topics: Content Quality

How to Create Great Content for Your Brand

Posted by Laurie Mega on Oct 30, 2018 2:00:00 PM

How do your audience and search engines assess content?

When it comes to content creation, there’s okay content, and then there’s great content. Great content takes research. It takes real planning and thought to produce something both your audience and search engines will find valuable.

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Topics: Content Creation

Content Strategy Software: How It Makes a Content Strategist's Life Easier

Posted by Laurie Mega on Oct 23, 2018 2:00:00 PM

In previous posts, I’ve talked about the importance of content inventory and content optimization tools. Both are critical components in creating a broader content strategy for your brand.

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Topics: SEO Content Strategy

The Content Optimization System: Using AI to Improve Every Step of Content Creation

Posted by Laurie Mega on Oct 16, 2018 2:00:00 PM

When you think of a COS (content optimization system), you probably picture yourself revising old posts to boost their performance. But content optimization should be a part of your entire content creation process. That way, you’re getting all you can out of your content.

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Topics: Content Optimization

Content Inventory Software for Content Strategists

Posted by Laurie Mega on Oct 9, 2018 2:00:00 PM

About two years ago, I became managing editor of a 20-year-old parenting site. It contained tens of thousands of pieces of content that dated all the way back to the 90s. I desperately needed a content inventory and audit to take stock of the content I had and then determine what we should keep and what we should do away with.

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Topics: Content Inventory

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