Comparing MarketMuse Suite to Content Analyzer is like watching Andy Kauffman vs. Jerry “The King” Lawler. Back in the early 1980’s this famous comedian took on a wrestling icon in a televised match. Not surprisingly, it was a very sad spectacle.
MarketMuse's content analysis tool launched only recently. But we've already seen use among all kinds of bloggers and marketers, in organizations large and small. We thought this would be a good opportunity to describe some best practices to keep in mind when using MarketMuse to analyze your content. Since everyone loves 4-step processes.. well, here we go!