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AI In Content Marketing: These 23 Branches Tell a Story

Posted by Stephen Jeske on Nov 20, 2018 2:00:00 PM

Marketers, be thankful your job is more complicated than playing a game of Go.

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Topics: SEO Content Strategy

Content Strategy Software: How It Makes a Content Strategist's Life Easier

Posted by Laurie Mega on Oct 23, 2018 2:00:00 PM

In previous posts, I’ve talked about the importance of content inventory and content optimization tools. Both are critical components in creating a broader content strategy for your brand.

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Topics: SEO Content Strategy

Keyword Research Tool Comparison 2018 (Commentary)

Posted by Jeff Coyle on Aug 16, 2018 2:32:02 PM

Here are the nine most important takeaways from Jeff Baker’s MOZ content and the 10th one you definitely missed.

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Topics: SEO Content Strategy

How AI is Changing SEO and Content Strategy

Posted by Rebecca Bakken on Aug 9, 2018 11:00:00 AM

Online content today is chaos. Shocking and provoking headlines abound in the news, and some content marketers are still living in the wild west. They produce content with abandon despite a lack of data-driven insights.

While we won’t venture to guess what will happen next in the world, we can find comfort in knowing what’s in the pipeline in terms of technology.

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Topics: SEO Content Strategy

Topic Modeling for SEO Explained

Posted by Rebecca Bakken on May 17, 2018 11:36:55 AM

Search engines like Google have a vested interest in concealing exactly how they rank content. But there’s only so much you can hide in the information age. It’s known that search algorithms use topic models to sort and prioritize the 130 trillion pages on the web. While we may never eliminate the unknowns of SEO, we can use what we do know to an advantage.

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Topics: SEO Content Strategy

How to Create a Sales-Driven Content Strategy

Posted by Rebecca Bakken on Aug 22, 2017 12:27:52 PM

Content marketers need to wear many hats as they strive to meet business goals while producing blogs, articles, and resources that are engaging, informative, and well-written. It’s not always easy, but you can get by with a little help from your sales team.

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Topics: SEO Content Strategy

­­­­­­Our 2017 Guide to Keyword Research Tools

Posted by Rebecca Bakken on Jun 22, 2017 3:25:30 PM

There are a lot of keywords tools out there, take it from us. We know our platform is unique and how it differentiates from the competition, but how is the average marketer to know which keyword research tools they need in their kit?

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Topics: SEO Content Strategy

How to Optimize Your Site Ranking with Mobile Content

Posted by Aki Balogh on Nov 9, 2016 5:00:33 PM

You only need to go to a café or get on the subway to see that mobile use shows no signs of slowing down. A study recently showed that 50 percent of time spent on digital media is done through a mobile device.

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Topics: SEO Content Strategy

Keyword Relevance: The Hidden Success Metric in SEO and Content Marketing

Posted by Aki Balogh on Jan 4, 2015 7:34:15 PM

Technical marketers often spend their day knee-deep in the minutiae of their site's data. They're busy analyzing conversions, optimal keywords, volume, and cost per click. In which case, you might have some trouble seeing the forest for the trees.

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Topics: SEO Content Strategy

Relevant Terms are the #2 Ranking Factor on Google

Posted by Aki Balogh on Dec 17, 2014 3:13:00 AM

SEO company SearchMetrics has just released it's 2014 Ranking Factors Study, an analysis of what factors really matter in determining where your webpage ranks in search engines. And the results are in: Relevant Terms are the #2 ranking factor for determining where your webpage ranks on Google (second only to historical Click-Through Rate). This should give pause to both dyed-in-the-wool SEO experts and marketers completely new to web content, as it heralds a significant shift in your SEO strategy.

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Topics: SEO Content Strategy

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