Information Architecture | Sep 27 2018

What is Topic Optimization?

Topic optimization is the practice of optimizing your web content around specific topics and concepts relevant to your business. You can optimize topics...
Aki Balogh
Aki Balogh
Information Architecture | Jul 27 2018

Topic Research vs Keywords for Content Strategists

Topic research is different from keyword research. Traditional keyword research focuses on demand (volume) and difficulty (competition). No doubt, this method is...
Aki Balogh
Aki Balogh
Information Architecture | Oct 03 2017

Jeff Coyle Talks Topical Authority With Enterprise Marketer

MarketMuse Co-Founder Jeff Coyle recently sat down with Enterprise Marketer for a podcast to talk about how marketers can gain topical authority.
Rebecca Bakken
Rebecca Bakken
Information Architecture | Apr 24 2017

How to Develop a Topic-Centered Keyword Strategy

A discussion on the typical keyword research methodology that’s still a best practice today, plus how to factor topics and user intent...
Rebecca Bakken
Rebecca Bakken
Information Architecture | Nov 01 2016

Panda-Proof Your Site by Focusing on Topical Authority

When Google recently came out with Panda 4.0, it was labeled as a search engine update mostly focused on reducing webspam. This...
Aki Balogh
Aki Balogh
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