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MarketMuse Alternatives

9 min read

Looking for MarketMuse alternatives can be an exercise in frustration. Results on the first page of Google frequently get our competitors wrong. To save you from further exasperation, we’ve put together a list of MarketMuse alternatives and competitors.

This page offers a summary of how each platform differs, along with links to detailed comparisons. MarketMuse provides workflows for the entire content life cycle, specifically:

  • Content Strategy
  • Content Research
  • Content Creation
  • Content Optimization
  • Natural Language Generation

So, it’s through this lens that we’ll compare MarketMuse to the various alternatives.

If you’ve ever built content plans and content briefs manually, you know it’s time-consuming. Searching the Web and manually constructing how best to represent a topic isn’t something you can push out in a couple of minutes.

Not only do we speed this process up significantly, but the content plans we create are several orders of magnitude more effective than what a human can put together. Imagine analyzing a site with over 300,000 pages of content that’s ranking for over 110,000 keywords. MarketMuse did this and identified over 2Mn insights for how to improve the site’s content.

MarketMuse is the only one to offer AI-driven content plans, content briefs, and a suite of applications purpose-built for content strategists. With these competitive products you’re still stuck with:

  • Manual workflows using keyword research tools and SEO platforms
  • Content strategies using built-in spreadsheets
  • Content briefs produced through manual research

Wondering how you can best benefit from our platform? Garit Boothe wrote this wonderful guide to MarketMuse and how he uses it. It tells you “everything you need to know.”

MarketMuse vs. Ahrefs

A screenshot of aHrefs home page.

If MarketMuse were a saw, Ahrefs would be a hammer. That’s why it’s hard comparing the two. Ahrefs is well-known for its extensive backlink index, other data, and tools that are much appreciated by SEOs. But it knows nothing about your content. 

Unlike MarketMuse, Ahrefs wasn’t designed to help with content strategy, research, creation, and optimization. 

Read more about MarketMuse vs. Ahrefs.

MarketMuse vs. Clearscope

Prior to Clearscope, their founders were customers of MarketMuse. What can we say? We’re flattered! 

“Imitation is the sincerest form of flattery that mediocrity can pay to greatness.”

Oscar Wilde

While we have gone on to break new ground with MarketMuse NLG Technology natural language generation, not to mention our Content Briefs and other applications for content strategy, research, and creation, Clearscope is still essentially a content optimizer. 

MarketMuse has no limits to the amount of content you can optimize while Clearscope has some significant restrictions.

For the small difference in price, MarketMuse offers far more value.

Read more about MarketMuse vs. Clearscope.

MarketMuse vs. Frase

Screenshot of Frase home page.

Frase offers several tools to “create SEO content with a Question-driven strategy.” There are no workflows to help with content strategy because, unlike MarketMuse, it lacks in-depth knowledge of your content and that of your competitors. 

Frase extracts information from a minimal set of documents. Thus, content research isn’t as robust as MarketMuse. Data quality provided by Frase is similarly lacking, resulting in a less than optimal optimization experience. 

Finally, their content briefs are long on observations, and short on actionable insight. With no structure and very little guidance, writers need to be well-versed in SEO.

Poor data quality and fidelity provide for a subpar experience.

Read more about MarketMuse vs. Frase.

MarketMuse vs. Ryte

Screenshot of Ryte Content Success product page.

Ryte has a tool that is supposed to help “plan and write better content.” But they just can’t seem to get it right, pun intended. 

Really, what they have is a content optimizer, and a poor one at that. Their recommendations rely on TF-IDF, which is a primitive approach. We’ve written previously about the limitations of TF-IDF, so I won’t repeat them here.

Their optimizer is the only content-centric tool that they offer. They have no workflows for content strategy, research or creation, and no content briefs.

You get what you pay for. MarketMuse offers far more value.

Read more about MarketMuse vs. Ryte.

MarketMuse vs. Semrush

Screenshot of SEMRush home page.

SEMRush is a platform beloved by many SEOs the world over. It’s rich in data and features, but lacking in other essential aspects.

  • Its workflows are cumbersome
  • There is no content planning
  • There are no personalized metrics
  • Content briefs are basic, and of limited value
  • Writer’s can’t use the optimization tool to check their work
  • The optimization experience is cumbersome.

This popular SEO tool falls short when it comes to content strategy, research, creation, and optimization. 

Read more about MarketMuse vs. SEMRush

MarketMuse vs. Surfer

Surfer SEO content editor screenshot.

Surfer is a keyword research tool that features an SEO content editor. If you’re intrigued by the potential cost savings and simplicity of using one tool to do a number of things, including content optimization, you may be disappointed.

  • Surfer’s simple approach to topic modeling creates ineffectual content optimization suggestions.
  • The inability to track content inventory render it unusable for content planning.
  • Surfer offers no personalized content metrics, requiring one to make important content decisions based on generic benchmarks alone.
  • The software overwhelms users with many data points that have little, if any, impact.

Although inexpensive, Surfer provides even less value. Its topic modeling is primitive and the suggestions aren’t very useful.

Read more about MarketMuse vs Surfer.

MarketMuse vs. SEO PowerSuite Content Editor

Screenshot of SEO PowerSuite Content Editor

SEO Power Suite Content Editor is another inexpensive software that offers content optimization as part of its suite. Although it costs less than MarketMuse Pro, there’s no bargain to be had here. Here’s why:

  • SEO Power Suite Content Editor uses an Inferior approach to topic modeling with poor quality content optimization suggestions.
  • They have a crude approach to competitive analysis requiring a great deal of user effort.
  • Their content outlines are very basic and do not offer a shareable link for your content team.
  • SEO Power Suite Content Editor doesn’t offer any personalized content metrics, leaving users to figure out what content to create or optimize.
  • Their software has no knowledge about the content on your site, so you’re on your own when it comes to content strategy and planning.

While SEO Power Suite Content Editor is inexpensive it’s not valuable for optimizing content.

Read more about MarketMuse vs. SEOPower Suite Content Editor.

MarketMuse Premium vs. BrightEdge

BrightEdge homepage screenshot

BrightEdge is a popular Enterprise-level SEO platform. It has all the typical features one would expect in software dedicated to search engine optimization. 

But when it comes to content, that’s another story. BrightEdge employs no semantic similarity technology, and its content recommendations are basic on-page optimization suggestions. There are no AI-driven content plans, content briefs, or any other applications built specifically for content strategists.

Read more about BrightEdge.

BrightEdge is devoid of any AI-driven content plans, content briefs, and applications purpose-built for content strategists.

MarketMuse Premium vs. Conductor

Conductor home page screeenshot

Conductor is another enterprise offering that is very good at rank tracking. It offers several features in this regard, but like BrightEdge, the focus is not on content and strategy. The content briefs are primitive and offer little guidance to help writers craft expert-level content. Plus, there are no content plans available, AI-driven, or otherwise.

Conductor lacks substantive resources to help content strategists and their teams produce best-in-class content.

Read more about Conductor.

MarketMuse Premium vs. SearchMetrics

Similar to other Enterprise SEO dashboards, SearchMetrics can track pages and keyword rankings, which can be used alongside manual processes to build content strategies. SearchMetrics Content Experience does produce content briefs, but the quality of data is poor. Their data-driven insights aren’t profound and will lead you to make inferior decisions.

SearchMetrics substandard quality of data can lead content strategists to make poor choices.

Read more about MarketMuse vs SearchMetrics.


While some of these tools can play an essential role in your content marketing stack, MarketMuse is the only AI-driven content intelligence platform that knows your content and provides smart recommendations. For real actionable insight, try MarketMuse today!